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testimonials
"My team uses [pretotyping] extensively. It has had a big impact on our ability to fail fast and execute faster."
"[Pretotyping] changed the way I think about products."
"... your presentation yesterday was fabulous! The entire room was buzzing afterwards and throughout dinner. We cannot thank you enough for sharing your 'pretotyping manifesto' with our execs and their key clients."
the book
In his new book, Alberto Savoia offers a strategic approach to help you beat market failure. This approach is based on case studies, insights from his time at Google, as well as his experience as an entrepreneur and consultant. Some of the valuable lessons in his book include strategies for collecting your own market research, how to formulate a market engagement hypothesis, and why “pretotyping” tools are key to gauging if there is a viable market for your product or idea.
Pre-order your copy at any of the following retailers:
Amazon | Barnes & Noble | IndieBound | Apple Books
Amazon | Barnes & Noble | IndieBound | Apple Books
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