your team has plenty of ideas
A great team can solve problems. Your team generates ideas every day to solve customer issues, fix internal business processes, and drive your products to market.
the law of market failure
The reality is that 80% of business ideas will fail - even if the execution is great! The problem is the market doesn't want it.
It is not the right it
finding market success
How can you know what the market wants without scaling up and launching your idea?
A build the right it strategy can tell you which ideas to choose.
market fit data in hours or days
With pretotyping techniques you can get real data today on products, services, or business processes you might build tomorrow.
Data beats opinion.
let us help you build the right it
In his new book, Alberto Savoia offers a strategic approach to help you beat market failure. This approach is based on case studies, insights from his time at Google, as well as his experience as an entrepreneur and consultant. Some of the valuable lessons in his book include strategies for collecting your own market research, how to formulate a market engagement hypothesis, and why “pretotyping” tools are key to gauging if there is a viable market for your product or idea.